Details 

4 weeks, MFA

Experience design

In collaboration with Electrolux

Group project together with: Johannes Rieder, Tim Schwarz, Simon Leclercq & Bertie Behrendt

Challenge

Over 1/3 of all the food produced globally goes to waste, that food waste used 1/4 of the world’s fresh water supply when growing, and it’s for nothing. This is not only a sad waste of food, it’s also affects our planet in a really bad way, a problem I really would like to work with and was the start of our project.

As I’m used to dumpstring I have good control what’s thrown away from the food stores and it’s A LOT of food that’s not even bad yet. But through our research we could tell that over half of all food waste takes place in the home, in the most developed countries. We wanted to influence families to minimize their food waste and learn them the importance of not wasting food. We decided to focus on kids as we saw even more problems with them when it comes to food, for example the problem to get the kids to eat more healthy.

Concept

Our result Plate Mate contributes to circular economy by facilitating sustainable behavior from an early age. The concept encourages children to eat more healthy and learn about the environmental and health aspects of the food they eat.

By different color illustrations, one for each ingredient, which are shown on the plate while eating the kids are encouraged to eat a variety of food and to eat everything on the plate in order to get the reward of Plate Mate.

Plate Mate also supports parents by helping them to give their child the right amount of nutrients.


neonbrand-441844-unsplash.jpg

If food waste were a country it would be the 3rd largest emitter of greenhouse gases

 
 

How can we encourage kids to eat more healthy food and not waste food?

 
 
baby-baby-eating-chair-973970.jpg

“My kids always want to eat noodles with ketchup, which I see as a problem”


 

Our Focus

Plate+Mate+focus.jpg

Knowledge

Many children are missing knowledge about where foods comes from.

Plate+Mate+focus.jpg

Diet

Children are picky eaters which often is resulting in an unbalanced diet.

Plate+Mate+focus.jpg

Responsibilty

Many children are lacking knowledge about recycling and sustainable behavior like minimizing the food waste.

 
 

Through Education we can enable children to make healthier decisions for themselves and the environment in the future.

We want to do this by telling a story...

 
 

Final concept

 

Plate mate contributes to circular economy by facilitating sustainable behavior from an early age. Which implies eating healthy and balanced food, eating less, raising awareness and above all less food waste.

The top and bottom of the plate.

The top and bottom of the plate.

The plate with charging part.

The plate with charging part.

The product consists of a smart base with an E-Ink color display and a transparent plate on top.   Through a phone application connected to Plate Mate, the user can access information about the childs diet and update the device.

The product consists of a smart base with an E-Ink color display and a transparent plate on top.

Through a phone application connected to Plate Mate, the user can access information about the childs diet and update the device.

 
 
LogoPlatemate.png
 
 

The three key parts of Plate Mate

Plate+Mate+concept%21.jpg

1. Follow the nutrition status of the child in the app and prepare the right amount and variety of food on the plate.

Plate+Mate+concept%21.jpg

2. Plate Mate encourage the child to eat healthier and not waste food.

Plate+Mate+concept%21.jpg

3. Eating up is rewarded with an informative story, for example where the food comes from. Through the rewarding story Plate Mate educates and creates awareness.

Homepage_PlateMate_2.png
Web 2.gif
web 3.gif
web4 well done.gif
Web 5 story.gif
 

preparing plate mate

take_out.jpg

1.Starting up

Plate Mate wakes up by a movement and automatically connects to the mobile application where the user can choose a dish.

Over_shoulder.jpg

2.Preparing

When Plate Mate is awake and a dish is setted up through the app the user can start to put the food on the plate according to the instructions and illustrations the plate shows.

Serve+Top.jpg

3.Ready to eat

The meal is ready for the child!

There is one color illustration under each ingredient that can be mixed together when mixing the food on the plate.

 

Eating with plate mate

 
Plate Mate touch.jpg
 

Plate mate grows with the child and is customizable

 
Examples on Plate Mates different themes when eating.

Examples on Plate Mates different themes when eating.

 
 

Design process

 
20180927_104459.jpg

Our design process started with a huge research about general food behavior and habits in the kitchen. We explored different types of question formulations and directions and created three different concept directions based on the interviews and keywords we pick out.

We did a sketch brainstorm on different topics.

We did a sketch brainstorm on different topics.

Inspiration boards

Inspiration boards

20180927_104459+2.jpg

After choosing the direction we did some brainstorming sessions on solutions for different questions we had, for example “how to teach kids (about food) in a fun way?” We marked out the best ideas and created three new concepts based on that, the “mascot”, “analyser” and “games”.

The concept needed to be fun and educational, reward healthy food, reward food variety, grow with the user and support the parents. We chose to continue with the Analyser concept which turned into Plate Mate.

 

The crew behind Plate Mate

Platemategroup 2.jpg
 

My role in the team:

  • I have been involved in the brainstorming sessions and decision makings, as well as in the whole research with interviews etc.

  • After choosing our direction we divided the work among us. Me and Simon worked together with the whole experience of the concept, how everything is going to work and what the rewarding will be. We did the inspiration boards and the story board

  • I helped Tim with some illustrations and the poster (consisting of a scenario and the main picture with a kid using the plate)

  • I made the presentations

  • Together with Johannes, I took the context photos and did the editing of two of them

 

Learning outcome:

  • Different ways of brainstorming

  • Some great skills from my group members, for example some illustrator skills from Tim

  • Improved my skills in experience design by working a lot with that

  • A little bit of green screen film making by looking at Johannes who was working with it

  • How to work in a bigger group with different nationalities, something I haven’t done before

 

 
Ir+termometer+stelton.26.jpg

Stelton IR-thermometer

A working prototype