4 weeks, MFA
In collaboration with Electrolux
Group project together with: Johannes Rieder, Tim Schwarz, Simon Leclercq & Bertie Behrendt
Over 1/3 of all the food produced globally goes to waste, that food waste used 1/4 of the world’s fresh water supply when growing, and it’s for nothing. This is not only a sad waste of food, it’s also affects our planet in a really bad way, a problem I really would like to work with and was the start of our project.
As I’m used to dumpstring I have good control what’s thrown away from the food stores and it’s A LOT of food that’s not even bad yet. But through our research we could tell that over half of all food waste takes place in the home, in the most developed countries. We wanted to influence families to minimize their food waste and learn them the importance of not wasting food. We decided to focus on kids as we saw even more problems with them when it comes to food, for example the problem to get the kids to eat more healthy.
Our result Plate Mate contributes to circular economy by facilitating sustainable behavior from an early age. The concept encourages children to eat more healthy and learn about the environmental and health aspects of the food they eat.
By different color illustrations, one for each ingredient, which are shown on the plate while eating the kids are encouraged to eat a variety of food and to eat everything on the plate in order to get the reward of Plate Mate.
Plate Mate also supports parents by helping them to give their child the right amount of nutrients.
If food waste were a country it would be the 3rd largest emitter of greenhouse gases
How can we encourage kids to eat more healthy food and not waste food?
“My kids always want to eat noodles with ketchup, which I see as a problem”
Many children are missing knowledge about where foods comes from.
Children are picky eaters which often is resulting in an unbalanced diet.
Many children are lacking knowledge about recycling and sustainable behavior like minimizing the food waste.
Through Education we can enable children to make healthier decisions for themselves and the environment in the future.
We want to do this by telling a story...
Plate mate contributes to circular economy by facilitating sustainable behavior from an early age. Which implies eating healthy and balanced food, eating less, raising awareness and above all less food waste.
The three key parts of Plate Mate
1. Follow the nutrition status of the child in the app and prepare the right amount and variety of food on the plate.
2. Plate Mate encourage the child to eat healthier and not waste food.
3. Eating up is rewarded with an informative story, for example where the food comes from. Through the rewarding story Plate Mate educates and creates awareness.
preparing plate mate
Plate Mate wakes up by a movement and automatically connects to the mobile application where the user can choose a dish.
When Plate Mate is awake and a dish is setted up through the app the user can start to put the food on the plate according to the instructions and illustrations the plate shows.
3.Ready to eat
The meal is ready for the child!
There is one color illustration under each ingredient that can be mixed together when mixing the food on the plate.
Eating with plate mate
Plate mate grows with the child and is customizable
Our design process started with a huge research about general food behavior and habits in the kitchen. We explored different types of question formulations and directions and created three different concept directions based on the interviews and keywords we pick out.
After choosing the direction we did some brainstorming sessions on solutions for different questions we had, for example “how to teach kids (about food) in a fun way?” We marked out the best ideas and created three new concepts based on that, the “mascot”, “analyser” and “games”.
The concept needed to be fun and educational, reward healthy food, reward food variety, grow with the user and support the parents. We chose to continue with the Analyser concept which turned into Plate Mate.
The crew behind Plate Mate
My role in the team:
I have been involved in the brainstorming sessions and decision makings, as well as in the whole research with interviews etc.
After choosing our direction we divided the work among us. Me and Simon worked together with the whole experience of the concept, how everything is going to work and what the rewarding will be. We did the inspiration boards and the story board
I helped Tim with some illustrations and the poster (consisting of a scenario and the main picture with a kid using the plate)
I made the presentations
Together with Johannes, I took the context photos and did the editing of two of them
Different ways of brainstorming
Some great skills from my group members, for example some illustrator skills from Tim
Improved my skills in experience design by working a lot with that
A little bit of green screen film making by looking at Johannes who was working with it
How to work in a bigger group with different nationalities, something I haven’t done before